It started with bicycle design stickers

Bicycle design stickers were the solution

In the summer of 2014, Bettina was looking for a way to decorate her daughter's used bike. As a designer, she had a lot to do with patterns at the time, so it made sense to put them on the bike too. The first self-designed special films were very easy to work with, even on a difficult Dutch bike. And friends and acquaintances were also enthusiastic, so Bettina founded the company MOOXIBIKE based on this idea.

Women start businesses differently

The brilliant idea, the designs, and even the implementation into the product – no problem. But we also started this company part-time to remain flexible and better balance our personal and professional lives. Now the children are grown, and after setbacks and turbo-busters, the next phase can finally begin: becoming the richest person in the world...

... and settle humanity on Mars!

Oh no – that idea is already gone ;-)

MILESTONES
  • 2014: Graduate designer Bettina founded the bicycle design label MOOXIBIKE and developed the first designs.
    First participation in design markets that are currently being created.
  • 2015: German Bicycle Award in the Service category. Move to Kleine Freiheit 1, first premises for further growth.
  • 2016: Cooperation with the Berlin fashion label BONNIE & BUTTERMILK.
  • 2017: Development of reflective panels, short films that can be quickly attached to the frame. Participation in the NORDSTIL trade fair. A lifestyle and giftware company was inspired by our idea. The first big competitor is here.
  • 2018: Cordula, Bettina's long-time friend, joins the team and adds her sales power, Felicitas with customer care. Together, the vision becomes bigger. The first reflective stickers are added to the range, POS solutions and sales are prepared. The move to the Kleefeld Gallery.
  • 2019: Participation in an inventor and company founder show on VOX.
  • 2020: The first store on Eimsbütteler Straße opens under corona conditions. Heinke takes care of packaging and shipping.
  • 2021: Everything is geared towards expansion, but then Cordula falls seriously ill. A low blow!
  • 2022: The MOOXIBIKE bicycle boutique is supplemented with products for beautiful cycling. Cordula is feeling better again, but is leaving the company at the end of the year.
  • 2023: Bettina is now leading MOOXIBIKE 3.0 to greater growth and visibility on her own. Heinke and Mare are assisting with shipping preparation. The new website goes online. Yeah! In this context, a soft rebranding is being implemented.